Deborah Aturu is a writer based in Lagos. She's interested in all things Project Management, technology, and photography related, and sleeps as much as she reads.


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Deborah Aturu

Emmanuel Daniji is a Lagos-based Journalist, Writer, media personnel, and publicist. He's interested in all things Project Management, technology, and startups.


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Emmanuel Daniji

Innocent is a writer based in Lagos City. He's interested in all things tech, science, and photography related, and likes to swim in his free time.


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Innocent Amadi



> Indiscipline isn’t always loud or dramatic. It’s not necessarily about blatant disregard for rules or laziness. It shows up in smaller, everyday actions that seem inconsequential but add up over time.

Imagine you’re running a thriving business in Lagos. The hustle is real—daily meetings, negotiations, team check-ins, and the constant chase for growth. You’ve built something remarkable, yet it feels like there’s a leak somewhere. A leak you can’t quite locate, but you know it’s there because the numbers aren’t adding up.  

One day, you decide to dive into your books and analyze what’s happening. The findings are subtle yet sobering: projects that overrun budgets, deals lost because follow-ups weren’t made, and customers slipping away after one too many delays.  

It’s easy to blame external factors—the economy, competition, or even “village people”—but what if the issue is much closer to home? What if the silent killer of your business’s growth is something you’ve been too busy to address: **team indiscipline**?  

---

### **How Does Indiscipline Manifest?**  

![A mum teaching her daughter about accounting in the kitchen](https://res.cloudinary.com/hera-marketing/image/upload/v1682865283/drogo_images/dp4wfpajc1uaiwlusnrn.jpg)

Indiscipline isn’t always loud or dramatic. It’s not necessarily about blatant disregard for rules or laziness. It shows up in smaller, everyday actions that seem inconsequential but add up over time:  
- A sales rep promising to follow up with a client but forgetting.  
- A team member repeatedly missing deadlines because “they had too much on their plate.”  
- A manager failing to track tasks and leaving gaps in project execution.  

These moments seem small, but they’re the pebbles that create ripples in your business’s profitability. Over time, these ripples become waves, and you’re left wondering why your revenue feels stagnant, or worse, declining.  



### **The Cost of Overlooking Accountability**  

> Here’s the thing about accountability: it doesn’t have to feel punitive. It’s not about pointing fingers or micromanaging—it’s about creating a culture where everyone is aligned and knows their role in the bigger picture. 

Let’s get real. In business, indiscipline costs money—lots of it. It shows up in ways you might not immediately recognize:  

- **Missed Opportunities**:  
  A delay in sending a proposal could mean losing a major contract. Think about the long-term revenue from that deal and what it could’ve done for your business.  

- **Wasted Resources**:  
  A lack of accountability means resources—both human and material—are used inefficiently. The marketing team might spend hours on a campaign that never gets executed because of miscommunication. That’s time and money gone.  

- **Damaged Reputation**:  
  Customers and clients notice when your team lacks discipline. Missed deadlines, half-baked projects, or unfulfilled promises erode trust. In Nigeria, where word-of-mouth can make or break a business, reputation is everything.  



### **Why Discipline Matters More Than Ever**  

Take a moment to reflect on Nigeria’s business landscape. It’s fast-paced, competitive, and, let’s be honest, sometimes unpredictable. To thrive, you need more than just talent or a great product—you need consistency.  

Discipline is what sets thriving companies apart from struggling ones. It’s the quiet force that ensures:  
- Deadlines are met without excuse.  
- Teams remain focused, even amidst distractions.  
- Resources are maximized to their fullest potential.  

When you instill discipline in your organization, you’re not just tightening the ship—you’re creating an environment where excellence becomes second nature.  



### **The Power of Transparency and Accountability**  

![A female staff talking to male staff about accountability](https://res.cloudinary.com/hera-marketing/image/upload/v1731940005/drogo_images/nxlrszi4vkkywooynns2.jpg)
<sub>Image by pch.vector on Freepik</sub>

Here’s the thing about accountability: it doesn’t have to feel punitive. It’s not about pointing fingers or micromanaging—it’s about creating a culture where everyone is aligned and knows their role in the bigger picture.  

When teams are transparent about their tasks, priorities, and progress, magic happens:  
- Collaboration improves because everyone knows what’s expected.  
- Bottlenecks are identified early, saving time and resources.  
- Performance becomes measurable, making it easier to reward the right people and address gaps constructively.  

And as a leader, you gain peace of mind knowing you’re not running the business blind.  



### **How to Start Taking Accountability Seriously**  

![foreman explaining to his manager and a colleague](https://res.cloudinary.com/hera-marketing/image/upload/v1731940215/drogo_images/tudbzvezho5auksqohm6.jpg)
<sub>Image by Drazen Zigic on Freepik</sub>

1. **Pause and Reflect**  
   Ask yourself: *How disciplined is my team?* Be honest. Look at the last three months of projects, tasks, or client interactions. Were there consistent lapses? How much did those lapses cost?  

2. **Set Clear Expectations**  
   Indiscipline often thrives in ambiguity. Make sure every team member knows what’s expected of them, from deadlines to deliverables.  

3. **Track Performance Regularly**  
   As the saying goes, “What gets measured gets managed.” Create systems to monitor progress and hold people accountable.  

4. **Lead by Example**  
   Discipline starts at the top. If you’re not modeling accountability and transparency, don’t expect your team to do it.  

5. **Embrace Tools That Make It Easier**  
   You don’t have to do everything manually. There are tools designed to simplify performance tracking and foster accountability.  




### **The Bigger Picture**  

At its core, this conversation isn’t just about cutting losses or boosting revenue—it’s about building a business that stands the test of time. In Nigeria’s dynamic economy, you can’t afford to let indiscipline quietly erode your efforts.  

So, the next time you notice a missed deadline, a client who slipped away, or a project that overshot its budget, don’t shrug it off. Pause and ask: *Is this a symptom of poor discipline?* Then, take action.  

Because when discipline becomes the foundation of your business, growth isn’t just a possibility—it’s inevitable.  

Would you like to explore how tools or strategies can help foster a culture of accountability in your business? The video below gives you a sense of how Drogo could help.

<div class="ratio ratio-16x9">
<iframe width="100%" height="400" src="https://www.youtube.com/embed/M7PEsSFoWfo" title="How to use Drogo to track and improve your team&#39;s performance" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>



Indiscipline isn’t always loud or dramatic. It’s not necessarily about blatant disregard for rules or laziness. It shows up in smaller, everyday actions that seem inconsequential but add up over time. These moments seem small, but they’re the pebbles that create ripples in your business’s profitability. Over time, these ripples become waves, and you’re left wondering why your revenue feels stagnant, or worse, declining.

Team performance

The Silent Cost of Indiscipline: A Story About Business and Accountability